Breast cancer has become the poster child of corporate cause-related marketing campaigns.  Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?  The Hochberg Women’s Center and the Communications Department are hosting a showing of the movie Pink Ribbons, Inc. on Tuesday, October 16^th from 4:30PM to 6:30PM in FSC Room 2C.  We are looking forward to critically exploring these questions and how they impact the lived experiences of real people around the world.  Please spread the word and join us in viewing and discussing Pink Ribbons, Inc. to recognize Breast Cancer Awareness Month!